If you're going to be running your own website that will need link exchange advertising, whether it's an auction site for used woodworking machines or simply a blog about your life, you're going to run into HTML at least occasionally. HTML is the language that most of the internet's websites are programmed in, and luckily for you, it is also the easiest one for computer newbies like you to understand. If you're thinking of starting your own website, this basic overview of HTML should clear up a few points of confusion.

HTML stands for hypertext transfer protocol. The things that are written in HTML tell your browser what to display on screen. Though a website is created using letters and numbers on a blank sheet, when these letters and numbers are decoded by your web browser, they turn into the homepage for Dunlop Thermo. Therefore unless you want to use a special interface or hire someone else to do the writing for you, you're going to have to learn the code if you want to make your website look the way you want.

HTML is written in a series of what are called tags. Each tag is contained within special brackets < and > and refers to a certain aspect of the website. For instance the background of the website, the font of the website, the title at the top of your browser, and the body of written information you want to display about your company's diapers, all have their own tags, most of which are simply the word for the aspect you're describing (such as "font" or "body"). The tag tells the browser how to display the information inside of it, such as the size, color, and position. Therefore if you know the tag, you can change that aspect of the website.

Tags are opened with the aspect they refer to, continue with the information in quotations, and end with a slash. For example, if you wanted to change the size or color of some text, this is how it might look: this text about a lawyer in Burlington is now four times larger and blue. Some colors, such as simple ones like red or black, can be entered as words, but most have to be entered in a special code known as hexadecimal, where each shade has a corresponding six digit alpanumberic designation.

Writing in HTML is easy, since there are lots of instructional websites out there that can tell you the tags and acceptable changes for each aspect of your website. Even if you simply sign up for a free blog which comes with an interface you can just type your content into without codes, accept some HTML. For instance, if you wanted bold text in your entry about your Loft Toronto experience, you would use the tag .